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商品編號： HK1099 出版日期： 2017/07/18 作者姓名： Farhoomand, Ali;Ziolek, Filip 商品類別： General management 商品規格： 23p 再版日期： 地域： China 產業： Food and beverage sector 個案年度： -
商品敘述：
Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chinese economic slowdown, and issues associated with the paradox of growth. As a leader in innovation, it has developed and implemented top-notch solutions across domains such as HR, R&D, CRM, design, digital, product development, supply chain, electronic payment, etc., and needs to continue the innovation process to stay ahead of the competition. What can it do to expand and innovate continuously? As growth reduces elasticity, what should it do to retain the flexibility to address market demands and interruptions quickly?
涵蓋領域：
Economic cycles and trends;Business lifecycle;Innovation
相關資料：
Case Teaching Note, (HK1100), 8p, by Ali Farhoomand, Filip Ziolek
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